JM Berger outlines a useful theory of how Islamic State uses twitter to indoctrinate potential recruits. This theory is useful for all forms of social media propaganda. Find it at Combating Terrorism Center

Abstract

“Abstract: The Islamic State has devoted significant resources to implementing a distinct online recruitment strategy, which follows targets from their introduction to the organization’s message, through a careful pruning of their social networks, before culminating in a call to action. The strategy relies on scores of users who maintain a high level of availability online, allowing them to lavish attention on potential recruits, and who provide a drumbeat of incitement to action, such as social media activism, migration to Islamic State territories, or the commission of terrorist attacks.”

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